Well, last night I wasn't really feeling like going out. Very little sleep on Saturday night, the fact that it was sleeting outside, accompanied by
The Pack getting humiliated by those Viking bastards really had my groin chiseled. However, I knew it was an important show to our friend Uncle Ritchie and his Icon Entertainment group, so I didn't want to miss it.
Anyway, I got there late because I had passed out and I missed the first band, Seven One Five. I've met them before but haven't heard them yet. They're nice guys, funny, and impressingly unafraid of substances. It's probably like hanging out with
Al Jourgensen. Anyway, I showed up right before
The Danger played. They were an 60's-retro indie outfit from Milwaukee and their music was pretty good but they a lot of trouble connecting with the audience. Maybe it was because of the Packer game, I dunno. Anyway, since there was only about 15 people in the room at the time, they had a unique opportunity to really get their message across but the relationship between the band and the crowd turned tense for some reason. Anyway, the headliner's drumset was backlining on the drum riser and one of the guys from Seven One Five ripped off the tarp covering it and then started to put it on The Danger's drumset in the middle of a song. The Danger's drummer proceeded to jump over to Magna-Fi's drumset and play it a little at the end of a song.
That ended up pissing off Magna-Fi's drummer and tour manager to the point where they threatened to leave if this band wasn't cut off immediately. It was weird, like watching a self-destruct sequence. Oh well. The antics weren't that interesting and nobody seemed to care that much. It was 9pm, the opening bands were kicked out and most of the headliner were en route from Green Bay because
WJJO took them to the Packer game. It was getting to be a total downer.
Around 10:05,
Magna-Fi showed up and immediately started playing. At first, no one was paying very much attention and I thought it sounded a lot like nu-metal, so I was just kinda hoping that their set would end early so I could go home. Well, I'll be fucked if Magna-Fi did not deliver a textbook example of how to win over an aloof crowd by just rocking the fuck outta the room. They talked to the audience about the meanings of songs, tried to get people's names who were standing in front of the stage, they just performed like it was a capacity crowd. They played their radio hit, "Where Did We Go Wrong?" after about 45 minutes and that's probably where they usually would have quit, but they kept on playing and throwing out covers like "Hot For Teacher", "Looks That Kill", "Rebel Yell", "Crazy Train", "You Got Another Thing Comin'", even "Superfreak" and a pitch-perfect (but mildly disturbing) version of "Lights" by Journey (you could tell they were a cover band in a former life, and a pretty damn good one.) They played some new songs and ones that they're saving for their next record too. They ended up being not nu-metal at all, but a solid rock/metal act that impressed the shit out of everyone.
These guys easily could have been primadonnas. There was nobody at the show, it started late, and people were disinterested in the beginning. They could have been complete assholes. I've seen local bands who have done that before. But they didn't, they played it right and made it a special experience for each person that was there. I think most of Madison missed one of the best rock shows at
The Annex that's happened in a long time. I'm really glad I came.
The one concern I do have is that this show was promoted by 94.1 JJO, The Annex made posters, the price was less than $5, the show started early, the band is on a corporate major record label and is getting a lot of airplay, and the local newspapers made the show a feature of the week.
So, where was everybody?
All the promotional bases were covered. Can we just call it a fluke and blame it on the Packers' defeat and the fact it was an icy Sunday? Maybe, I don't know. But if major label bands are having this much trouble pulling people and they have the luxury of publicists, program directors, advertising money, etc... how much extra work do local and independent bands have to do, just in order to compete?